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The Most Powerful Online Digital Marketing Course

Premium Program In Digital Marketing

The personalized online digital marketing course is taught by the best industry experts in a wide and question-based format.

6 Months Course

6 hrs/week

Application Deadline

25th July

What You Will Learn!

01.

Web Development

Build Your own eyecatching Website & Blog

02.

SEO

Improve your Website Ranking in SERPs

03.

Google Ads

Promotion of Website in SERPs Through Paid Advertising

04.

Social Media

Use of Social Media to Promote a Product, Service, or Content

05.

Google Analytics

Track Your Website Performance with the help of GTM & Universal Analytics

06.

Email Marketing

Email marketing is the highly effective digital marketing strategy 

07.

Graphics Design

Create your first design with Photoshop for your online project

08.

Make Money Online

Start Your Journey as Affiliate Marketer & Make Money Online

09.

Google Data Studio

Google Data Studio is an online tool for converting data into customizable informative reports and dashboards

10.

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience

11.

Inbound Marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content 

12.

eCommerce Marketing

the practice of using promotional tactics to drive traffic to your online store,

Tools & Platforms

Tools You Will Learn!

Our Program Key Highlights

Get Familiar with Our Digital Marketing Training Courses Module

About Premium Program In Digital Marketing Course

The premium program in digital marketing course starts from the fundamentals of marketing, focusing on laying a strong foundation in Marketing and Digital, with covering essential concepts of marketing like segmentation, targeting & positioning, advertising & sales promotions, integrated marketing communications, product & brand management, digital models & channels.

After laying a strong foundation for an individual, the programmed moves on covering digital marketing concepts, tools & techniques such as Web Development, Social Media Marketing, Content Planning & Promotions, Email Marketing, Digital Analytics, Mobile Marketing, SEO, SEM & Inbound Marketing, making sure that the learner is equipped to launch his career in digital marketing.

Once the learner is equipped with the digital marketing tools & techniques, the program focuses on equipping them with business & leadership skills such as, integration of marketing with business, market research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course.

DIGITAL MARKETING CERTIFICATE

Industry Recognize Certification from Digipepz Academy

By the end of this extensive digital marketing course, you will be able to crack the Google Ads, Google Analytics & HubSpot certification and receive a certificate of completion from Digipepz Academy. Additionally, you will earn recognition from top digital marketing agencies and brands.

Start with a Free Live MasterClass

Premium Program Course Syllabus

Duration: 2hours

  • Become familiar with Digital Marketing Concept
  • Discover the advantage and scope of digital marketing
  • Understand the components of an effective marketing strategy

Duration: 30 hours | Assignment 1

  • Learn how to design & develop a complete business website with WordPress on the local server
  • Learn how to transfer the whole website from local server to live server
  • Learn what is domain & Webhosting
  • Complete guide to purchase a domain & hosting
  • Learn what is cPanel & its feature
  • How to install WordPress on the live server using Softaculas App
  • Learn how to implement different functionally in website with help of a plugin
  • eCommerce setup
  • How to listed product and Payment Gateway
  • Website Optimization with the help of a plugin

Duration: 20 hours | Assignment 1

  • Introduction to Search Friendly Website
  • Website Optimization for Search
  • Website Planning with content
  • Planning of Effective Website Design
  • Introduction to Search Engine & how it Works
  • Introduction to SERP
  • Keyword Research Analysis
  • Keyword Research Tools

On-Page Optimization

  • Heading & Meta Description Tags
  • ALT- Attribute Tags
  • Permalink/ URL Structure
  • External Linking
  • Breadcrumbs
  • Schema & Structure data
  • Canonicalization
  • Sitemap Creation
  • Robots.txt file creation
  • Internal Linking & Anchor Text
  • Broken Link & its Rectification
  • Google Search Console & Utilization
  • Cornerstone Content
  • Plagiarism Checking
  • Page Speed Check
  • Accelerated Mobile Pages (AMP)
  • Yoast SEO Plugin Setup

Off-Page Optimization

  • What is off-page SEO
  • What is Link Building
  • Types of Link Building
  • Creating Shareable Content
  • Directory Submission
  • Classified Submission 2
  • Social Bookmarking Submission
  • Forum submission
  • Video Submissions
  • Infographics Submission
  • Document Sharing
  • Guest Posting
  • Blog Commenting
  • Business Listing(Citations)
  • PDF Submission
  • Article Submission

Google Local Listing Optimization

  • What is Google Local Listing
  • Google My Business Setup & Verification
  • Business Listing & Citations
Schema Implementation
  • What is Schema Markup
  • Types of Schema Markup
  • How to add Schema to your Website
Google Algorithm update
  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Mobile
  • RankBrain
  • Possum
  • Fred
Online Reputation Management (ORM)
  • What is ORM Importance & Objective of ORM
  • ORM Strategy Planning
  • Activities of ORM
  • Step to recover from a negative reputation
Common SEO Mistake
  • Keyword Stuffing
  • Hidden Text
  • Duplicate Content
  • Targeting Wrong Keywords
  • Link Spamming
  • Local SEO (GMB)
  • SEO Proposal Creation
  • SEO Audit
  • SEO Audit Tools

Duration: 12 hours | Assignment 2

  • Google Ads Overview
  • Understanding Inorganic Search Result
  • Signup to Google Ads account
  • Ads Account Structure
  • Campaigns, Ad groups, Ads, Keywords
  • Classification of Ads
  • How to Create Search Campaign

Google Ads Algorithm

  • Impressions
  • Click-Through-Rate (CTR)
  • What is Quality Score
  • What is Ad Rank
  • What is Bid

Type of Search Campaign

  • Shopping Ads
  • Google Merchant Center
  • Shopping ads Creation
  • Inventory Creation
  • Campaign Level Settings & Adjustments
  • Location Targeting
  • Cost Per Click (CPC) Bidding Strategy
  • Manual Bidding
  • Automatic Bidding
  • Advance Bid Strategies Enhanced CPC
  • Cost Per Acquisition Bidding
  • What is Ad Extension
  • Ad Group Ideas

Keywords Match Type

  • Searching Keywords
  • Adding Keywords
  • Understanding Keywords
  • Negative Keywords
Ad Writing Techniques
  • Call to Action
  • Ad Title
  • Ad Description
  • Display URL
  • Destination URL
Conversion Tracking Code (CTC)
  • What is Conversion Tracking Code
  • Importance of CTC
  • How to Upload the CTC
  • How to Generate CTC
  • Checking the report of CTC
Display Campaign
  • What is Display Campaign
  • Types of Display Campaign
  • Creating Display Campaign
  • Understanding Cost Per Miles (CPM)
  • Ad Delivery
  • Ad Scheduling
  • Frequency Capping
  • Banner Ads Creation
Remarketing
  • What is Re-marketing
  • Setup Re-marketing Campaign
  • Creating Re-marketing List

Duration: 22 hours | Assignment 5

  • What is Social Media Social Media Marketing
  • How it is different from other Channels
  • Popular Social Media Platform
  • Social Media in India

Facebook Marketing

  • Importance of Facebook Marketing
  • Understanding Facebook Marketing
  • Facebook Business Page
  • Facebook Algorithm
  • How to Optimize Facebook Fan Page
  • Facebook Advertising
  • Types of Facebook Ads
  • Campaign Creation
  • Conversion Tracking of Facebook Ads
  • Facebook Insight
  • Pixel Implementation
  • Facebook Remarketing

Twitter Marketing

  • Introduction to Twitter
  • Importance of Twitter
  • How to Market on Twitter
  • Twitter Advertising
  • Types of Twitter Ads
  • Twitter Cards
  • Twitter Conversion Tracking Code
  • Twitter Analytics & other Tools

LinkedIn Marketing

  • Introduction to LinkedIn
  • LinkedIn Features
  • Benefits of LinkedIn Marketing
  • Marketing Strategy in LinkedIn
  • LinkedIn Profile and its Utilities
  • LinkedIn Business Pages
  • How to Create LinkedIn Business Pages
  • LinkedIn Advertising
  • How to Create LinkedIn Ads
Additional Chapter
  • Pinterest Marketing
  • Digital Assets Optimization
  • Instagram Marketing
  • YouTube Marketing
  • WhatsApp Marketing

Duration: 10 hours | Assignment 1

  • Introduction to Web Analytics
  • Important of Google Analytics
  • Important Metrics of Google Analytics
  • Cookie Tracking
  • How to setup Google Analytics
  • How to add the code
  • Report Analysis
Google Marketing Platform
  • Google Survey
  • Google Optimize
  • Attribution Goal Creation
  • Filter Creation
  • Content Grouping
  • E-Commerce Setting
Tools & Google Analytics
  • How to Create Filters
  • UTM Parameter or URL Builder
  • Segmentation and Filtration
  • Attribution
  • Dynamic Remarketing Implementation
  • Analytics Report Creation
Google Tag Manager
  • You will learn Step by step Google Tag Manager tutorial with a Live website to make you an expert in Google Tag Manager
  • Learn Advanced concepts in this Google Tag Manager
  • Learn to deploy different marketing Tags and event tracking on your website with Google Analytics, Google ads, Facebook, Quora, LinkedIn, Facebook pixel and all other 3rd party tags such as crazy eggs
  • Learn to track all activities on your website using google analytics and google tag manager
  • Google tag manager updates like custom Tags

Duration: 2 hours | Assignment 1

  • Introduction to Content Marketing
  • Definition of Content Marketing
  • Goals of Content Marketing
  • Content Marketing Strategy
  • Need of Content Marketing
  • Content Marketing Management
  • Social Content Marketing
Blogging Guide
  • What is Blog
  • Business Blogging Guide
  • Business Blogging Success
  • Importance of Business Blogging
  • Lead Generation 

Duration: 6 hours | Assignment

Introduction
  • E-Mail Marketing Overview
  • Email Marketing Software
  • Facts of Email Marketing
  • Goals of Email Marketing
Deliverability of Email
  • What is Deliverability
  • What is ISP’s
  • Function of ISP
  • SPF, Sender ID & DKIM factors of Reputation
  • Process of Deliverability
  • Understanding the Role of ESP
Email Designing
  • Email Creative
  • Types of Email Design
  • Formats of Email marketing
  • Designing of Email Template
  • A/B Testing Example
  • Call to Action
Email Content
  • How to Improve Email Marketing
  • Content Spam Checking
  • Cross Check Authentication IP’s
  • Reputation
  • Feed Back Loop
Lead Sourcing
  • Art of Lead Sourcing
  • Source of Lead Sourcing
  • Email ID Creation
  • Domain Verification
  • Mail Design
  • Type of mail campaign
  • Setup automation campaign
  • Email Broadcasting
  • Mailchimp Dashboard
  • Live Campaign

Duration: 4 hours | 1 Assignment

  • Introduction to Inbound Marketing
  • Inbound Marketing Action
  • Need of Inbound Marketing
  • Types of Inbound Marketing
  • Initiating Inbound Marketing
  • What is Marketing Automation
  • Features of Marketing Automation
Lead Nurturing
  • How to Score Leads for Nurturing
  • Nurturing Leads with Content Marketing
  • How Marketing Automation helps Nurtured Leads
Conversion Rate Optimization
  • What is it
  • Why is it so Valuable
  • Why you should Begin with Gathering Data
  • A/B Testing
  • Case Study of A/B Testing
  • Interpret your A/B Test Result
  • Life Cycle Email

Duration: 8 hours | 1 Assignment

  • Introduction to E-Commerce Marketing
  • Overview of E-Commerce Portal
  • Brand Store & Marketplaces
  • Product Research
  • E-Commerce Website Creation
  • E-Commerce Cart
  • Marchant Account
  • Payment Gateways
  • Logistics Partners
  • Search Box
  • Call to Action
  • Advertising
  • Landing Pages
  • Shop Pages
  • Customize Product Page
  • Variable Product
  • Digital Product
  • Featured Product & Related Product
  • Filtering Option
  • Newsletter Subscription
  • Product Zoom Image
  • Product on Check out Page
  • Marketplace Walkthrough
  • Marketplace Listing/ Signup
  • Competitor Analysis

 

Duration: 6 hours | 1 Assignment

  • Blogging
  • Monetization Option
  • YouTube Video Optimization
Freelancing Gigs
  • Use Of Freelancing Tools
  • Freelancer
  • Fiverr
  • Upwork
  • How to Create bid
  • Manage Account

Affiliate Marketing

  1. Promotional Strategy
  2. Parties Involvement
  3. Commission Structure
  4. Deep Linking
  5. Affiliate Network
  6. Click Bank Affiliate
  7. Traffic Generation
Drop-Shipping
  • Drop-Shipping Objectives
  • Product Research Method
  • How to find the right product
  • Shopify Store Setup
  • Adding Product to Store
  • Driving Traffic to Store
  • Retargeting
  • Product orders
  • Supply
  • Importing Aliexpress Product
  • Oberlo Utilization
  • Shopify Integration Process
  • Drop-Shipping Hacks

Duration: 20 hours | Assignment 2

Introduction to Photoshop Interface
  • Overview of Photoshop Tools
  • Panels and Workspace
  • Layer styles, effects & adjustment
  • Selection
  • Window Option
  • Image Resolution and Resizing
  • Layer styles, effects & adjustment
  • Photoshop Retouching & Repairing
  • Image Distortion and color correction
  • Working With Camera Raw Files
  • Image Sharpness Improvement
  • Digital Noise in Photoshop
  • Blur Effect in Photoshop
Light Shadow and Lens Flair
  • Lighting & Shadow effect
  • Converting Day into Night
  • Adding Movable Lens Flair
Image Enhancement
  • Clone & Clone Pattern Stamp Tool
  • Spot Healing Brush Tool
  • Patch Tool
  • How to Remove Wrinkles
  • Enhancement of Lips, Eyes & hair color
  • Enhancement of Skin Color
  • Working with Level Adjustment Layer
  • Managing Contrast Level
  • Masking Techniques
Tips & Tricks
  • Adding a Border
  • Creating Custom Borders
  • Saving Custom Formats
  • Aging an Image
Project in Photoshop
  • Album Designing, Collage Making Pencil Sketch Effects, Text Effects, Retouching: Beauty
  • Retouching/ Glamour Retouching Restoration, Object Removal, Background Removal.

Duration: 4 hours | Assignment 1

  • What is Google Data Studio
  • Benefits of Data Studio
  • Google Data Studio Vs Sheets
  • The Data Studio Home Screen
Build Your First Report in Data Studio
  • Create a Data Source/ Connect Analytics
  • Scorecards Introduction
  • Creating Score Card for your Dashboard
The Components of reports Creating Area
  • Add a Page
  • Selection mode/undo/redo
  • Types of Data Visualization
  • Add a Text/Image/Rectangle/Circle Controllers
  • The Editor
  • Select Layout & Theme
  • Styling & Controlling Menu
  • Sharing With Other User

Course Fee:

₹36000/-

₹18000/-

Application deadline:

25th July

Application Closing Soon! Limited Seat Available

Premium Program In Digital Marketing





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