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4.9/5

Best Digital Marketing Certificate Program

Certification Program In Digital Marketing

4 Months Course

6 hrs/week

Application Deadline

25th July

ONLINE MARKETING COURSE WITH CERTIFICATE

Certification Program In Digital Marketing

Digital marketing certificate programs course was designed according to the present industry tendencies to offer college students comprehensive training about curating plans, assessing the most useful ROIs, jogging promotional efforts, electronic advertising using the most recent tools plus a whole lot more. In summary, these 96 hrs. of teaching is likely to force you to the ace of electronic promotion.

What You Will Learn!

01.

Web Development

Build Your own eyecatching Website & Blog

02.

SEO

Improve your Website Ranking in SERPs

03.

Google Ads

Promotion of Website in SERPs Through Paid Advertising

04.

Social Media

Use of Social Media to Promote a Product, Service, or Content

05.

Google Analytics

Track Your Website Performance with the help of Universal Analytics

06.

Email Marketing

Email marketing is the highly effective digital marketing strategy 

07.

Content Marketing

Focused on creating, publishing, and distributing content for a targeted audience

08.

Affiliate Marketing

Start Your Journey as Affiliate Marketer & Make Money Online

About Certification Program
In Digital Marketing

Build Your Career with Digipepz Academy

Digital marketing certificate programs course has been designed as per the current industry trends to give students complete training on curating strategies, analyzing the best ROIs, running promotional campaigns, digital ads by using the latest tools, and much more. In short, these 96 hours of training are going to make you the guru of digital marketing.

The Certification Program Course offered at Digipepz Academy comprises theoretical classes, practical training sessions along corporate grooming. This training methodology is carried on through Live Instructor-Led Sessions and Digital Marketing Projects. Our 24×7 trainer’s support helps students resolve any sort of study-related queries thereby making the entire learning process an easy nut to crack. Overall it is training best suited for job seekers, working professionals, and entrepreneurs.

Our Program Key Highlights

Get Familiar with Our Digital Marketing Training Courses Module

Tools & Platforms

Tools You Will Learn!

Scope Of Digital Marketing Certificate Programs

Digital Marketing has increased manifolds in our post-Covid neo normal life. It no longer remains an option but has become a necessity in all businesses. It is a must-have skill for any company, independent entrepreneur, or professional to reach across to the desired audience for the growth of the business or to build the brand. Even nowadays it is essential for the students for a flourishing career path, for having the extra edge to grab a well-paying job in the future.
Similar to the worldwide scenario, India has also observed an exponential growth in Digital Marketing. The online traffic growth is increasing the YOY rate of 32% & Indian Digital advertising growing at 30%. The Indian Language Internet users base expected to reach 536 million by 2021. The compound effect of all these is creating more than 20 Lac job opportunities every 12 months.
The Digital Marketing field offers many choices as per individual’s interest, be it programming / technical or information/ content domain or Advertising/ marketing profile or Business analytics, Search Engine Optimization, etc. Also, different roles are there in Social Media e.g Facebook, YouTube, Instagram, Twitter for Online Marketers, Affiliate Marketer.

Download Course Syllabus

DIGITAL MARKETING CERTIFICATE

Industry Recognize Certification from Digipepz Academy

By the end of this extensive digital marketing course, you will be able to crack the Google Ads, Google Analytics & HubSpot certification and receive a certificate of completion from Digipepz Academy. Additionally, you will earn recognition from top digital marketing agencies and brands.

Premium Program Course Syllabus

Duration: 2hours

  • Become familiar with Digital Marketing Concept
  • Discover the advantage and scope of digital marketing
  • Understand the components of an effective marketing strategy

Duration: 22 hours | Assignment 1

  • Learn how to design & develop a complete business website with WordPress on the local server
  • Learn how to transfer the whole website from local server to live server
  • Learn what is domain & Webhosting
  • Complete guide to purchase a domain & hosting
  • Learn what is cPanel & its feature
  • How to install WordPress on the live server using Softaculas App
  • Learn how to implement different functionally in website with help of a plugin
  • Website Optimization with the help of a plugin

Duration: 20 hours | Assignment 1

  • Introduction to Search Friendly Website
  • Website Optimization for Search
  • Website Planning with content
  • Planning of Effective Website Design
  • Introduction to Search Engine & how it Works
  • Introduction to SERP
  • Keyword Research Analysis
  • Keyword Research Tools

On-Page Optimization

  • Heading & Meta Description Tags
  • ALT- Attribute Tags
  • Permalink/ URL Structure
  • External Linking
  • Breadcrumbs
  • Schema & Structure data
  • Canonicalization
  • Sitemap Creation
  • Robots.txt file creation
  • Internal Linking & Anchor Text
  • Broken Link & its Rectification
  • Google Search Console & Utilization
  • Cornerstone Content
  • Plagiarism Checking
  • Page Speed Check
  • Accelerated Mobile Pages (AMP)
  • Yoast SEO Plugin Setup

Off-Page Optimization

  • What is off-page SEO
  • What is Link Building
  • Types of Link Building
  • Creating Shareable Content
  • Directory Submission
  • Classified Submission 2
  • Social Bookmarking Submission
  • Forum submission
  • Video Submissions
  • Infographics Submission
  • Document Sharing
  • Guest Posting
  • Blog Commenting
  • Business Listing(Citations)
  • PDF Submission
  • Article Submission

Google Local Listing Optimization

  • What is Google Local Listing
  • Google My Business Setup & Verification
  • Business Listing & Citations
Schema Implementation
  • What is Schema Markup
  • Types of Schema Markup
  • How to add Schema to your Website
Google Algorithm update
  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Mobile
  • RankBrain
  • Possum
  • Fred
Online Reputation Management (ORM)
  • What is ORM Importance & Objective of ORM
  • ORM Strategy Planning
  • Activities of ORM
  • Step to recover from a negative reputation
Common SEO Mistake
  • Keyword Stuffing
  • Hidden Text
  • Duplicate Content
  • Targeting Wrong Keywords
  • Link Spamming
  • Local SEO (GMB)
  • SEO Proposal Creation
  • SEO Audit
  • SEO Audit Tools

Duration: 12 hours | Assignment 2

  • Google Ads Overview
  • Understanding Inorganic Search Result
  • Signup to Google Ads account
  • Ads Account Structure
  • Campaigns, Ad groups, Ads, Keywords
  • Classification of Ads
  • How to Create Search Campaign

Google Ads Algorithm

  • Impressions
  • Click-Through-Rate (CTR)
  • What is Quality Score
  • What is Ad Rank
  • What is Bid

Type of Search Campaign

  • Shopping Ads
  • Google Merchant Center
  • Shopping ads Creation
  • Inventory Creation
  • Campaign Level Settings & Adjustments
  • Location Targeting
  • Cost Per Click (CPC) Bidding Strategy
  • Manual Bidding
  • Automatic Bidding
  • Advance Bid Strategies Enhanced CPC
  • Cost Per Acquisition Bidding
  • What is Ad Extension
  • Ad Group Ideas

Keywords Match Type

  • Searching Keywords
  • Adding Keywords
  • Understanding Keywords
  • Negative Keywords
Ad Writing Techniques
  • Call to Action
  • Ad Title
  • Ad Description
  • Display URL
  • Destination URL
Conversion Tracking Code (CTC)
  • What is Conversion Tracking Code
  • Importance of CTC
  • How to Upload the CTC
  • How to Generate CTC
  • Checking the report of CTC
Display Campaign
  • What is Display Campaign
  • Types of Display Campaign
  • Creating Display Campaign
  • Understanding Cost Per Miles (CPM)
  • Ad Delivery
  • Ad Scheduling
  • Frequency Capping
  • Banner Ads Creation
Remarketing
  • What is Re-marketing
  • Setup Re-marketing Campaign
  • Creating Re-marketing List

Duration: 22 hours | Assignment 5

  • What is Social Media Social Media Marketing
  • How it is different from other Channels
  • Popular Social Media Platform
  • Social Media in India

Facebook Marketing

  • Importance of Facebook Marketing
  • Understanding Facebook Marketing
  • Facebook Business Page
  • Facebook Algorithm
  • How to Optimize Facebook Fan Page
  • Facebook Advertising
  • Types of Facebook Ads
  • Campaign Creation
  • Conversion Tracking of Facebook Ads
  • Facebook Insight
  • Pixel Implementation
  • Facebook Remarketing

Twitter Marketing

  • Introduction to Twitter
  • Importance of Twitter
  • How to Market on Twitter
  • Twitter Advertising
  • Types of Twitter Ads
  • Twitter Cards
  • Twitter Conversion Tracking Code
  • Twitter Analytics & other Tools

LinkedIn Marketing

  • Introduction to LinkedIn
  • LinkedIn Features
  • Benefits of LinkedIn Marketing
  • Marketing Strategy in LinkedIn
  • LinkedIn Profile and its Utilities
  • LinkedIn Business Pages
  • How to Create LinkedIn Business Pages
  • LinkedIn Advertising
  • How to Create LinkedIn Ads
Additional Chapter
  • Instagram Marketing
  • YouTube Marketing

Duration: 6 hours | Assignment 1

  • Introduction to Web Analytics
  • Important of Google Analytics
  • Important Metrics of Google Analytics
  • Cookie Tracking
  • How to setup Google Analytics
  • How to add the code
  • Report Analysis
Google Marketing Platform
  • Google Survey
  • Google Optimize
  • Attribution Goal Creation
  • Filter Creation
  • Content Grouping
  • E-Commerce Setting

Duration: 2 hours | Assignment 1

  • Introduction to Content Marketing
  • Definition of Content Marketing
  • Goals of Content Marketing
  • Content Marketing Strategy
  • Need of Content Marketing
  • Content Marketing Management
  • Social Content Marketing
Blogging Guide
  • What is Blog
  • Business Blogging Guide
  • Business Blogging Success
  • Importance of Business Blogging
  • Lead Generation 

Duration: 6 hours | Assignment

Introduction
  • E-Mail Marketing Overview
  • Email Marketing Software
  • Facts of Email Marketing
  • Goals of Email Marketing
Deliverability of Email
  • What is Deliverability
  • What is ISP’s
  • Function of ISP
  • SPF, Sender ID & DKIM factors of Reputation
  • Process of Deliverability
  • Understanding the Role of ESP
Email Designing
  • Email Creative
  • Types of Email Design
  • Formats of Email marketing
  • Designing of Email Template
  • A/B Testing Example
  • Call to Action
Email Content
  • How to Improve Email Marketing
  • Content Spam Checking
  • Cross Check Authentication IP’s
  • Reputation
  • Feed Back Loop
Lead Sourcing
  • Art of Lead Sourcing
  • Source of Lead Sourcing
  • Email ID Creation
  • Domain Verification
  • Mail Design
  • Type of mail campaign
  • Setup automation campaign
  • Email Broadcasting
  • Mailchimp Dashboard
  • Live Campaign

Duration: 4 hours | 1 Assignment

  • Blogging
  • Monetization Option
  • YouTube Video Optimization
Freelancing Gigs
  • Use Of Freelancing Tools
  • Freelancer
  • Fiverr
  • Upwork
  • How to Create bid
  • Manage Account

Affiliate Marketing

  1. Promotional Strategy
  2. Parties Involvement
  3. Commission Structure
  4. Deep Linking
  5. Affiliate Network
  6. Click Bank Affiliate
  7. Traffic Generation
Drop-Shipping
  • Drop-Shipping Objectives
  • Product Research Method
  • How to find the right product
  • Shopify Store Setup
  • Adding Product to Store
  • Driving Traffic to Store
  • Retargeting
  • Product orders
  • Supply
  • Importing Aliexpress Product
  • Oberlo Utilization
  • Shopify Integration Process
  • Drop-Shipping Hacks

Course Fee:

₹24000/-

₹12000/-

Application deadline:

25th July

Application Closing Soon





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